by Colin MY COMPUTER TUTOR
A thin couple of weeks on the computer tuition business. It's taking some time to pick up again after Easter - only eight lessons last week and a record low of three the week before.
To put that into perspective, I averaged 7.5 lessons per week throughout 2010 - that's a raw average over the 52 weeks despite the fact that I actually teach only 46 complete weeks in a year. I've been maintaining an average of 10 lessons per week this year up to Easter, and that's including a halfterm break that I had.
So it's been a bit sparse lately - but am I downhearted? Of course not! Non-contact time (you can tell I was a teacher!) is an opportunity to get out there and advertise....spread the word....stick leaflets through doors!
I'm letting the local Hereford freebie paper carry my advert now, so when I go a-leafletting I target the further-flung villages. I've mentioned before what I look for in a village or street and since then I've developed a shameless research technique! Rather than cast around "in the field" as it were, driving up and around areas to see if they look likely, I first go to one of those websites where you can search for properties for sale. I put in the name of the village or town and ask it to search for houses for sale between £250,000 and £450,000. From the results I can get a hint of the streets to concentrate on!
You can find the postcode for the street, put this into Google and it will give you a map. Drag the little 'street-level man' onto the street and you can literally see the style of houses before you leave the office!
Shameless? Nosey? Yes! But it does save a lot of driving around. The price bracket represents the sort of householders who take my services.
Houses above half-a-million tend to have larger acreages, longer drives, and the occupants have paid that sort of money for seclusion anyway, so you have to consider whether it's worth walking all that way.
And to bring back another aspect of leaflets I was bitten by a dog last week! I was blitzing a well-known town in Shropshire. Things had gone well - I'd not been rained on too much, I'd had a good coffee and cake and discovered the best chocolate shop in the country. And on my way back to the car I thought I might as well put leaflets through the doors I passed.
So I was criss-crossing a street - to save having to walk up and down it - and remembered a dog barking as I put a leaflet through a door. I crossed over to do a couple of doors....and when I crossed back I couldn't remember if I'd done no.27 or 29 last. So I thrust a leaflet through the letterbox....and teeth closed on my fingers! Yes, I'd done the house two minutes before. The wretched dog was alerted by the first leaflet and had obviously been waiting in hope. It seemed OK for a minute but then the fingers started bleeding and I had to complete that street left-handed. Who wants a bloody leaflet?
Some people do have the courtesy to put notices on the gate or the door "Beware of the dog". One thoughtful person provided a bag, hung from the door-knocker, and an explanatory note "Please put mail in the bag. Dog will eat it". For my part, I always make sure that my leaflets don't poke out of the letterbox, and I often see notices asking for mail to be pushed right through.
I haven't yet seen it yet, but it will make me laugh if ever I do:
"Beware of the dog" and "Please push all papers right through" on the same door!
The other notice that used to make me pause is "No Junk Mail". I now ignore this...and am longing for someone to challenge me about it! I'd love the chance to retort that I don't deliver 'mail' and that I make a lot of effort to deliver information in person to your door....etc. etc.
Indeed, I have received one answer-phone message about this last year and I must admit that I enjoyed writing an apologetic letter, enclosing a stamped addressed envelope and requesting that he send the leaflet back to me. Heaps of coals of fire!!!
I'm also waiting for "Can you read?" so that I can come back with "Oh sorry, yes. I'll go slowly - it says My Computer Tutor, one-to-one tuition..."
Colin